Virtue is a Chrome extension that aims to empower users to make a positive impact on society while shopping online. Developed by Virtue, this free add-on provides automatic suggestions of black-owned alternatives as you browse through various online stores. With over 300+ black-owned businesses in its database, Virtue seamlessly helps users discover high-quality alternatives.

To get started, simply download the extension and pin it to your extension bar. When the Virtue icon turns blue, you can explore the black-owned brands recommended based on your search. By leveraging your buying decisions, Virtue encourages users to contribute to visible economic impact in different communities.

Virtue's mission is to make informed purchases more convenient, ultimately leading to positive change in the world. With Virtue as part of your regular shopping experience, you can feel a sense of pride whenever you make a purchase.