In a similar vein to Apple's iTunes, Virgin Digital is a complete digital music store, a subscription music service, award winning digital radio, and a complete suite of music management tools. It fully supports most Windows Media portable players from manufacturers such as Dell, Creative, iRiver, Samsung, RCA, Motorola, and Alienware with support for more players added each day.

You can subscribe to Virgin Digital's Music Club and download or stream anything you want, from just £9.99 a month, meaning you get unlimited music for the mere price of a CD. The Digital Music Store lets you listen to free 30-second samples of all tracks and buy albums or individual tracks online from 79p a time.