Vertical Tour is a mobile adventure that brings music, sports, and entertainment to the most beautiful locations in Italy. Originally starting as the Vertical Winter Tour, inspired by vertical skiing and snowboarding, it later expanded to the summer edition, the Vertical Summer Tour. Both versions have become a must-attend event during Italian holidays, offering a wide range of activities, music moments with Radio Deejay, stage animations, and engaging entertainment fostering a growing community of fun-loving participants.

With 14 editions of Vertical Winter Tour since 2008, 12 editions of Vertical Summer Tour since 2011, and the recent addition of Vertical Urban Tour in 2022, the program has attracted over 3.5 million participants and reached a staggering 95 million people over the years through social media communication.