Välj Vego is a lifestyle app developed by Djurens Ratt, available on the iPhone platform for free. The app aims to simplify the adoption of animal-friendly dietary habits. Users can download the app to receive daily inspiration for four weeks, including weekly menus, shopping lists, quizzes, breakfast suggestions, and more to facilitate the transition to a more animal-friendly lifestyle.

The app provides daily notifications to motivate and support users on their journey. Users can start the veg challenge at any time, but syncing it with their weekly grocery shopping is recommended, as the challenge begins with a shopping list. Additionally, users can create custom challenges tailored to their specific needs within the app, which is completely free to use.