UTM is a Chrome extension developed by stefipulgar. It falls under the category of Browsers and specifically the subcategory of Add-ons & Tools. This free extension allows users to easily build UTM parameters directly on the page or landing page that they need for their campaign.

With UTM, users can create UTM parameters right from the source page. By activating the extension, the URL field is automatically filled in. Users can create a source and medium or choose from a list of predefined options provided by Google. This extension follows the main parameters set in UTM creation. Additionally, users can incorporate Term and Content into the UTM information.

The extension takes all the entered data and automatically generates the URL with UTM. It fetches the URL from the Chrome tab to populate the URL field.

UTM is a convenient tool for marketers and campaign managers who want to easily create UTM parameters for their campaigns directly from the source page. With its user-friendly interface and automatic URL generation, UTM simplifies the process of tracking analytics and measuring the effectiveness of marketing campaigns.