UTM in URL is a free Chrome browser add-on developed by n.a.moshechkova. This add-on is designed to add UTM labels to website URLs, making it convenient for developers, testers, and analysts. It offers functionality for both "whitelisting" and "blacklisting" websites, allowing users to choose whether UTM labels are added only to selected "white" websites.

With UTM in URL, developers, testers, and analysts can easily track and analyze website traffic by adding UTM labels to URLs. This can be particularly useful for marketing campaigns or tracking the effectiveness of specific website sources. The add-on provides a simple and straightforward way to add UTM labels, saving time and effort for users.

The functionality of UTM in URL is customizable, allowing users to specify which websites should have UTM labels added and which should not. This flexibility ensures that users can tailor the add-on to their specific needs and preferences.

Overall, UTM in URL is a valuable tool for developers, testers, and analysts who need to add UTM labels to website URLs. Its customizable functionality and ease of use make it a useful addition to the Chrome browser.