Upcoming: Events Countdown is an iPhone application developed by Kok Keong, available for free in the Business & Productivity category. This app offers a simple and user-friendly countdown experience, allowing users to track various events such as anniversaries, birthdays, holidays, and more. With Upcoming, users can customize event cards with different icons and colors to suit their preferences, providing a personalized touch to their countdowns.

The app aims to motivate users by providing a clear sense of urgency towards their goals. By visualizing the time remaining for each event day by day, Upcoming encourages users to stay focused and productive, reducing distractions from activities like social media or entertainment. Upcoming also offers a subscription model for access to premium features, including unlimited groups, colors, and icons, enhancing the customization options for users.