Unrapp is a multimedia iPhone app developed by Unrapp LLC that enables users to send pictures and gift cards within the network to capture the joy of the recipient's reaction. The app focuses on the element of surprise as recipients digitally "Unrapp" the gifts on their mobile devices.

Users can choose a gift card, upload an image, and select recipients from Unrapp's user base or add contacts via phone number or email. Recipients receive a message within the app to "Unrapp" the gift and share their reactions. Senders are notified once recipients share their reactions, creating a seamless and interactive gifting experience.