Universal Music Artists (UMA) is a free iPhone app developed by Universal Music Group specifically for their artists and management community. It offers a global, personalized view of an artist's audience across all major streaming services and social media platforms.

With UMA, artists can gain a deeper understanding of their fans and what they are paying attention to. By appreciating the size and composition of their audience, artists and their teams can make informed decisions to continually grow their fan base.

One of the key features of UMA is providing actionable insights that can help move an artist's career forward. Artists can access information on how their tracks are performing on playlists, identify which playlists they should be on, and use the data to plan tours and build set-lists.

What sets UMA apart is its global coverage. It provides data from all major streaming services and social media platforms around the world, giving artists a complete picture of their music consumption and engagement. Having this information in one place is incredibly valuable for artists looking to make informed decisions about their careers.

As a product of Universal Music Group, UMA benefits from the vast amount of data the label has across multiple partners. This gives artists unparalleled, global, market-wide context and insight that is unmatched by any other app.

Overall, Universal Music Artists is a comprehensive tool that provides artists and their teams with the data and insights they need to better understand their audience, make strategic decisions, and continue to grow their fan base. It is a valuable resource for artists signed to Universal Music Group and offers a unique advantage in the music industry.