Umaxx is a lifestyle app available on the iPhone platform, developed by Roman Rakhlin. It is a free app that serves as your personalized self-improvement companion. Upon downloading the app, users can take a selfie to receive ratings and embark on a journey of self-discovery and enhancement. Umaxx aims to help users boost confidence, enhance appearance, and become the best version of themselves through personalized guidance and recommendations.

The app's key feature includes selfie analysis powered by advanced AI algorithms, providing unique facial feature insights. To access this feature, users need to purchase a subscription or invite friends to unlock it for free. Subscription options include a weekly plan and a weekly plan with a 3-day trial, with the ability to purchase additional scans as a one-time option. Umaxx emphasizes that its recommendations are suggestions and not medical advice, encouraging users to consult professionals and conduct research independently.