Ulta Beauty is a free fashion and lifestyle application where you can easily purchase makeup and skincare products from a variety of well-known brands. This app from ULTA allows you to choose whether you want to purchase products online or pick them up from a nearby store branch.

Similar to Sephora, Ulta Beauty is a trusted beauty retailer that carries numerous brands — both drugstore and high-end — and products relating to hair, skin, body care, fragrance, and makeup. Both retailers also have their own in-house brands that you can purchase through their respective applications.

Find the right beauty products for you

The Ulta Beauty app allows you to purchase products from a number of different categories. You can easily narrow down your search by product, brand, or price range, so you can find exactly what you’re looking for in no time. There is also an option to scan a product’s barcode so you can view its ingredients list, rating, and reviews from the app’s community of users.

Users can try out makeup products with the virtual try-on feature, so you can match your base product’s shades or check how a lipstick looks on your complexion. For those who want to start investing in skincare, you can use the analysis tool to check your skin and curate a routine that works for you. Additionally, you can book beauty services through the app. 

In order to remain aware of any upcoming sales or promotions, you can enable push notifications to remind you as soon as a deal comes up. Something to note, though, is that certain products do not have enough photos for you to get a better idea of what it looks like. This can be troublesome as not all products are available in the virtual try-on feature.

Your one-stop beauty shop

Ulta Beauty is a great option for beauty enthusiasts who want to purchase numerous products from a number of brands in one setting. By allowing you to try on products virtually, you can also decide which ones work best for you so you don’t have to rely on guesswork while shopping. However, there are some improvements that need to be made when it comes to the limited product photos.