U-Point is a loyalty program designed to promote customer loyalty and reward businesses. Developed by United Alliance Mongolia, this Android app allows businesses to offer U-Point rewards to customers who use their services. Customers can earn U-Point rewards by using participating businesses, with 3% or more of their purchase amount being converted to U-Point rewards. These U-Point rewards can then be used at any participating business, with discounts of up to 50% off the purchase price.

In addition to the loyalty program, U-Point offers various features, including tracking of transaction history, viewing information about participating businesses and their reward rates, and completing challenges for additional U-Point rewards. The app also provides a search function to find participating businesses and their physical locations.