Twirl is a free Chrome add-on developed by Twirl. It falls under the category of Browsers and specifically the subcategory of Add-ons & Tools. With Twirl, users can save their favorite ads and creatives from various platforms like Meta Ad Library, Instagram, TikTok, and YouTube Shorts.

This add-on aims to assist marketers in finding, saving, and sharing ad inspiration. Similar to Pinterest, Twirl provides a platform for marketers to discover and organize ad inspiration. The Twirl 'save button' integrates into platforms such as FB Ad Library, TikTok Organic and Creative Center, Instagram, and YouTube Shorts, allowing users to save ads directly into their Twirl library. Not only does it save the ad itself, but it also captures rich metadata like the caption, call-to-action (CTA), and landing page link.

One of the key features of Twirl is the ability to save ads forever. Users can also organize their library into folders, making it easier to navigate and find specific ads. Additionally, Twirl offers collaboration features, allowing users to share access to their library with team members, creators, or clients.

Although Twirl currently supports several platforms, the developers have plans to integrate with more platforms in the future. Their vision is to create a collaborative library where marketers can seamlessly save ad inspiration from any platform at any time.