TV9 NOW is an Android application developed by TV9 OFFICIAL, offering a unique Islamic content television show. The application's primary focus is to provide educational and informative content for the audience. The program is based on the values of local wisdom and moderate Islamic views, which respects diversity.

TV9 NOW is a community-based program with a clear and loyal audience. The content of the show is distinct and characterized by "Santun Menyejukkan" or a polite and soothing manner. The program has been running since January 31, 2010, and has an IPP Tetap from Kominfo RI Nomor 432/Kep/M.Kominfodated July 23, 2012.

TV9 NOW has a vision to become the best religious television in Indonesia, while its mission is to provide quality, characteristic, and unique programs that entertain, guide, and enlighten the audience. The program also aims to prepare the younger generation for their future responsibilities as Indonesians, and to become an effective and trustworthy partner for promoting and marketing products and services through loyal community viewership.