TRU Heroes is an engagement program developed by Astral Adhesives, aimed at fostering lasting relationships with applicators and contractors. By joining TRU Heroes, participants gain access to a variety of rewards based on earned points from purchasing select products. To enroll, users simply download the TRU Heroes App, input their mobile number, complete the necessary details, and upon validation, become part of the loyalty program.

Points can be accumulated by entering purchase codes and bonus points can be earned based on purchase frequency. Participants can redeem up to 70% of their points within a year for exciting gifts from a range of options. The app offers features like product information, secure login, easy point tracking, hassle-free navigation, redemption options, and gift selection.