This is a great tool to know when your product or service is being searched more or less, which means you have an idea of when you should start or stop your marketing campaign. The search engine offers an option for you to see both the search volume and the number of searches that you have performed on that topic.

The best part of the tool is the capability to create alerts based on different search patterns and topics, which is very convenient for media and public relations professionals. With that tool, you can track the trends of your competitors and plan the marketing campaign for your accounts. This is a great tool to help you find and follow the audience.

Another feature that is very helpful is the option of creating a URL for any specific topic so you can take your audience directly to your profile page or any of your products or services.