Traction is a free Android application that provides businesses with a range of tools to manage and grow their operations. With this app, businesses can receive payments from customers in-person or online through POS, online, bank transfer or USSD. They can also sell to customers using the mobile point of sale, create a free ecommerce store in just two minutes, and send professional invoices to customers. Traction allows businesses to manage all their products, track inventory in real-time, and reduce stockouts.

One of the standout features of Traction is the ability to get rapid loans of up to ₦5m. Businesses can get loans ranging from ₦70,000 to ₦5m (in Nigeria) and make repayments over a maximum of 180 days. The monthly interest rate is 3%, and the annual percentage rate (APR) is 36%. Flexible tenors from one month to six months with the ability to make early repayments at any point in the tenor.