Trackingplan is a browser extension designed to assist in debugging analytics implementations on websites. This tool, when used in conjunction with the Trackingplan SDK, can automatically identify issues in analytics, marketing, attribution pixels, and campaign setups. It supports various analytics providers like Google Tag Manager, Google Analytics 4, Universal Analytics, Amplitude, and Segment, among others, including server-side hits.

With Trackingplan extension, users can view and export their tracking plans, automatically document analytics setups, receive alerts for underperforming events or properties, create analytics schemas, prevent conflicts, identify misconfigurations in pixels and tags, avoid UTM naming errors, detect rogue and duplicate events, minimize data downtime, and more.