Traacky is a Chrome add-on designed to streamline the auditing of tracking setups for e-commerce websites. It allows users to quickly identify which content management system (CMS) is in use, which tracking pixels are installed, and whether the necessary events are firing correctly. With no configuration required, users can access valuable insights directly from a side panel within their browser, making it ideal for consultants and e-commerce teams who need fast and reliable tracking audits.

The tool automatically detects over 24 e-commerce platforms and frontend frameworks, generating real-time tracking events based on actual page data. It also monitors the dataLayer, providing structured insights into events and payloads. Additional features include a funnel mode for tracking user navigation through the purchase process, the ability to push synthetic events for testing, and a PDF export option for reporting. Traacky ensures user privacy by processing everything locally within the browser.