Toyota AR Showroom is an innovative iPhone application that revolutionizes the car customization experience. Using augmented reality technology, users can personalize their future Toyota vehicles and visualize them in real-world settings like their garage or living room.

The app allows users to immerse themselves in the interior of the vehicle, explore different finishes from various angles, and make selections such as the grade, alloy, and color of their choice. It offers a unique way to showcase and share the customized Toyota with family, friends, and colleagues before bringing it home, whether it's in the garage, office, or out with friends.