Top Girl: Produce 101 is a captivating game designed for iPhone users that allows players to step into the role of a talent scout. The game focuses on forming a girl group by discovering young talent, customizing their style, and enhancing their popularity through strategic endorsements. Players take charge of their group's music production, ensuring that the girls perform and promote the unique characters crafted for them, ultimately aiming for a successful music video launch.

In addition to music and talent management, Top Girl incorporates elements of media control, luxury car modifications, real estate acquisition, and stock market trading. Players must master the art of business strategy to outmaneuver competitors and build a prosperous brand. The game combines various aspects of entertainment and business, challenging players to navigate through a competitive landscape while nurturing their talent and expanding their influence.