Toggle Google Analytics Tracking is a free Chrome add-on developed by Dave Redfern. It falls under the category of Browsers and specifically the subcategory of Add-ons & Tools. This program allows users to easily toggle Google Analytics tracking on and off by simply clicking the icon.

The main purpose of Toggle Google Analytics Tracking is to prevent the Google Analytics JavaScript from sending any information to Google Analytics. It also ensures that users are not automatically opted into any Google Optimize experiments, although previews of these experiments will still be visible.

The features of this add-on include the ability to enable and disable Google Analytics tracking with a single click. Additionally, a reminder notification is displayed once a day if tracking is enabled.

Toggle Google Analytics Tracking is particularly useful for website owners, CRO consultants, and SEO agencies who want to exclude themselves from Analytics data without the hassle of filtering their IP address or creating custom dimensions. It is also beneficial for A/B engineers who create experiments and need to consistently see the control version of a page.

One important aspect to note is that this add-on ensures complete privacy as no information is sent to or from the extension. By using a script that is prepended to web pages, Toggle Google Analytics Tracking effectively opts users out of tracking.

It is worth mentioning that when starting an experiment, users may receive a message to "Check installation". This is a browser feature and can be ignored. When the extension is enabled, users have been opted out of Google Analytics, and Google Optimize interprets this as the Analytics property missing from the website.