Developed by TimePlay Inc, TimePlay is a game and store app that is reminiscent of similar gimmicks from the early 200s - often hosted by teen magazines. This one, in particular, is archived for the purpose of collecting SCENE points - which you can collect and then utilize to purchase stuff from the TimePlay store.

The TimePlay Live page gives you a variety of trivia games, surveys, things to watch - and other such tasks for the purpose of collecting those highly coveted scene points. 

There is a global leaderboard - a seasonal one - as well as a hall of fame. There's also a constantly updated set of weekly challenges that you can participate in to improve your ranking.