Thea - Start Your Glowup is a free mobile application designed for iPhone users, serving as a 24/7 AI beauty and skincare expert. This innovative app allows users to scan their faces and analyze their skincare routines to create personalized beauty plans within minutes. It boasts an extensive database of over 100,000 skincare products, treatments, and makeup options, enabling users to find the best products at competitive prices while also providing insights based on community research.

Key features of Thea include a face and routine analyzer that provides personalized skin scores and identifies routine optimization opportunities. Users can track their skin's progress, discover ingredient conflicts, and receive tailored recommendations. The app also includes a virtual try-on feature and a dupe finder to help users save money by finding affordable alternatives to popular products. Additional features, such as an AI skincare chat, enhance the user experience, although some require in-app purchases.