The Point by SHKP is an integrated loyalty program across 25 SHKP malls, offering members the chance to earn 1 point for every $1 spent at participating locations. These points can be converted into Point Dollars for cash spending or used to redeem a variety of gifts and exclusive offers. By downloading The Point App, users can easily register as members and access exclusive privileges such as member parking, birthday offers, rewards redemption, and year-round shopping benefits.

The app provides the latest updates on dining, parking, and shopping information at 27 SHKP malls, ensuring users stay informed about ongoing promotions and events. With contactless parking services, free parking redemptions, and a range of member benefits, The Point is a comprehensive platform for enhancing the shopping experience.