THE ICONIC Fashion Shopping is a free lifestyle app developed by Internet Services Australia 1 Pty Limited for iPhone users. The app provides access to over 700 of the top fashion brands worldwide, with over 200 new products added daily. The app offers great features like FREE shipping, FREE returns, and 3-hour delivery in Sydney. It has been awarded "Online Store Of the Year" winner at the 2021 Inside Retail awards, with great feedback from customers.

The app has a simple and intuitive layout, making it easy to navigate. You can refine your search by brand, category, size, color, and price. The app also features simple sorting by popularity, price, and brand. You can swipe to browse through different categories, and enjoy full-screen, high definition images to see product features clearly. Moreover, you can get exclusive alerts for sales, special offers, and exclusive content through push notifications.

The app's improved navigation lets you access the shop, shopping bag, wishlist, and account details in one simple tap. You can also seamlessly sync and save your account, shopping bag, and wishlist to pick up where you left off across desktop, mobile, and tablet devices. The app offers fast and secure checkout, with a range of payment methods available, including credit card, debit card, and store credit vouchers.