THE HOUSE OF RARE is an online fashion store based in Mumbai, India, which was founded in 2005. It is owned and operated by the Jeevansathi group, which also owns other fashion brands such as The White Label, Miss Pink, and The Gallant.

The website was developed by the company, and its design was done by Ayesha T. Sheth, who is also the designer of the website for Miss Pink. Sheth is a pioneer in the fashion industry, having worked with several top fashion designers, including Gaurav Gupta, who is the head of the fashion design studio, and Satyendra T. Jain, who is the head of the graphics and art department.

What makes THE HOUSE OF RARE special is its quality and uniqueness. The products are crafted with utmost care by a team of expert designers and artisans. In addition to the products, the website has a unique shopping experience, which is different from other fashion websites.

THE HOUSE OF RARE offers an online shopping experience, wherein the customer can order products from the website, and have them delivered to the customer's doorstep.