The Color Run: Virtual 5K app offers a unique virtual 5K experience for The Color Run Community, allowing participants to enjoy the excitement of a traditional Color Run event from the comfort of their own neighborhoods. Runners can complete their 5K at any time and as many times as they desire, sharing their vibrant photos with the hashtag #HappiestVirtual5K.

The app provides access to a range of features including an interactive map that colors the streets runners have conquered, virtual reality color zones that apply colors to faces, and a complete participant kit featuring exclusive items like a Unicorn Medal, temporary tattoos, and a Color Run t-shirt.