"The 36 Questions: Lead to Love" app is based on the renowned article by Mandy Len Catron, "To Fall in Love With Anyone, Do This." It draws inspiration from a study by psychologist Arthur Aron, exploring whether intimacy between strangers can be accelerated through a series of specific personal questions. The app's premise revolves around the belief that mutual vulnerability nurtures closeness, following a pattern of sustained and escalating personal self-disclosure.

The app presents users with 36 thought-provoking questions designed for partners to answer together, fostering a deeper connection. Users also have the option to record or video the question-and-answer session for a lasting memory. Even if partners are apart, they can create question cards to share responses. Upon completing the questions, the app prompts users to engage in a meaningful eye-locking moment, as recommended in the original article for a profound connection.