The 1: Rewards Points Deals is a lifestyle app developed by The 1 CENTRAL LIMITED, available for free on Android devices. This app is a complete package that offers personalized deals and promotions, all in one place. With The 1 App, you can easily earn points and rewards for purchases made at Central Group and their partners.

The app has undergone a complete overhaul based on user feedback. The UI/UX and backend have been revamped to provide a seamless experience. The 1 App offers a guided shopping experience every day with its new 'Brand Directory' feature, which provides information on promotions and privileges of each Central Shopping Center and top brand before you start shopping. You can check your points balance, transfer points, and redeem them for exciting rewards, all on the app. The 1 App introduces an all-encompassing experience to make your life more convenient and rewarding.