THAT Concept Store is more than just a shopping app—it's a lifestyle experience. Offering a curated collection of global brands in fashion, home, beauty, and gifts, THAT provides a diverse assortment of pieces designed for the curious mind. Customers can enjoy a first-time offer of 15% off on their initial app order using code APP15. With over 10,000 products from 250+ global and local brands, users can explore the latest trends across versatile categories, from fashion and beauty to home decor and gifting options.

The app also emphasizes conscious choices by featuring brands that prioritize sustainable and responsible fashion. Customers can benefit from personal shopping experiences by booking private appointments with expert personal shoppers. Additionally, app features include earning and redeeming SHARE Points with purchases, flexible same-day delivery in Dubai, convenient in-store pickup at the Mall of the Emirates, easy browsing, effortless checkout, timely updates on new brands and exclusive sales, and a wishlist feature for saving favorite items.