Tealium Tools is a Chrome extension designed to enhance Tealium implementations by evaluating website data and tags. Users of Tealium iQ and other digital marketing products can benefit from key functions such as Scan Companion, which allows manual scanning of web pages to evaluate tag implementations. The Web Companion simplifies evaluating the data layer of websites by providing insights into cookies, JavaScript variables, and other essential data elements for tag management rules.

Additionally, Tealium Tools offers AudienceStream Trace for users of Tealium AudienceStream. This feature enables easy assessment of visitor attributes and segments, ensuring the accuracy of workflows, attribute updates, rules, and actions firing as intended.