Tastings is a powerful tool designed for wine, spirits, and beer brands to conduct off-premise sampling events efficiently. It enables brands to raise awareness and boost conversions effectively. This robust execution tool equips talent with comprehensive information necessary for pre, during, and post-event activities.

With Tastings, talent can collect demographic, competitor, sampling, and conversion data during events, all of which are validated by store managers. This data is then uploaded to the Tastings web portal, transforming it into actionable insights for brand managers to enhance future events. Tastings is a vital component of the Overproof product suite, the pioneering AI-driven business intelligence and strategic planning platform tailored for the beverage alcohol industry.