TAG Heuer Connected is a free lifestyle app designed exclusively for the new TAG Heuer Connected watch. The app complements the watch's high-tech features and allows for further personalization and insights into one’s achievements. The app has two main features, watch faces and sport.

The watch faces feature allows the user to browse through their WearOS watch faces collection and personalize them with different colors and styles. Users can preview their watch and strap association and match their style with perfection. Discovering new collections and adding them to the watch is easy and can be done in a single tap.

The Sport feature provides an overview of the user's sessions tracked with the TAG Heuer Connected watch, including running, cycling, walking, fitness, and other activities. The app also provides extended details about each session, including trace, distance, duration, pace or speed, heart rate, calories, and splits. However, golf is to be consulted on the dedicated TAG Heuer Golf app.

Overall, TAG Heuer Connected is an excellent app for TAG Heuer Connected watch users who want to personalize their watch faces and track their sports activities.