Symanto is a browser-based software application that has been designed to streamline and improve in-house CRM (customer relationship management). This bundle is just as suitable for larger corporations as it is for enterprise-level organizations.

Embracing many of the core tenets of well-known services such as Pipedrive Sales CRM, Symanto aims to adopt a "human" approach when dealing with customers and even employees. Therefore, it provides a more organic feel when compared to standard methodologies.

The use of psychology

The Symanto system significantly emphasizes the role of psychology within the sales pipeline. Users can engage with clients on a more personal level, leading to increased sales and an overall improved return on investment (ROI).

The smart approach to CRM

Symanto utilizes AI-based algorithms and machine learning in order to appreciate real-time metrics such as customer sentiment, product appeal and similarly relevant topics. The main goal is to provide users with a level of insight that far supersedes legacy CRM strategies.

Automated topic analyses

This software program will browse through and collate millions of industry-related topics before grouping these into relevant categories. It is then possible to extract important information (such as recent responses to an ongoing marketing campaign). Thereafter, these details are passed on to relevant stakeholders, which enables them to adopt a much more proactive approach to CRM as a whole.

The next level of client relations

While other similar applications can be quite useful, such as Bitrix24, there may still be times when a business wishes to gain a competitive edge with the help of artificial intelligence. In such cases, Symanto could be a wise choice.