SWITCHAURA by Deborah Murtagh is a community-driven women's weight loss program that focuses on combining metabolic health science with the psychology of weight loss. With a global reach spanning over 50 countries, this program aims to empower women to develop a lasting mindset for sustainable success in their weight loss journey.

The program offers internationally acclaimed challenges and programs such as the 30 Days One Dress Size challenge and Ketogenic Switch Programs. It emphasizes natural, whole foods nutrition without gimmicks, shakes, pills, or potions. SWITCHAURA helps women cultivate a healthy relationship with food, free from calorie counting or macro tracking, while promoting metabolic flexibility to facilitate weight loss naturally.