Store Copilot is an AI-powered shopping assistant designed to help brands enhance customer experiences by communicating in their unique brand voice. Currently in early access and soon to be available on the Shopify App Store, Store Copilot enables brands to offer a personalized AI assistant that interacts in their brand's language. This customization elevates the shopping journey for customers, aiding in product discovery, purchase decisions, and query resolutions.

One of the standout features of Store Copilot is the creation of a branded AI shopping assistant, allowing customers to engage with a virtual assistant speaking in the brand's voice. Additionally, the platform includes a community hub for Shopify ecosystem members to connect, collaborate, seek assistance, and stay informed about new product functionalities.