Статистика группы is a free Chrome extension developed by lavbrand.ru. It falls under the category of Browsers and is a subcategory of Add-ons & Tools. This extension evaluates the success of a VK group based on its content. The methodology has been revised and supplemented by the marketing agency LAV Brand.

With this extension, users can select a specific time period to analyze. It provides information such as the number of posts during the selected period, the number of likes and their percentage in relation to the average post views, the number of comments and their percentage in relation to the average post views, the number of reposts and their percentage in relation to the average post views, the average number of post views and its percentage in relation to the group's membership, and the calculation of the number of posts published per day.

Furthermore, the extension also analyzes the three best-performing posts in terms of views, likes, and comments during the selected period.

It is important to note that the post reach values are only accessible to the group's administrators, so the extension simplifies the calculation by considering reach as equal to views. In reality, reach is often around 80-90% of unique views.

It should be mentioned that VK has a margin of error in its view counters, as they only consider registered users. The view count is not unique, and one person can contribute multiple views. A view is only counted if there is a significant attention span on the post.