Sri Valli Vilas is a renowned jewel retailer in the district of Cuddalore with a rich tradition spanning almost a century. Established in 1953 at NoLawrence Road, Cuddalore, the firm has grown under the leadership of Mr. Velusamy Chettiar. Known for introducing the trading of 916 gold jewels in 1952, the brand has maintained its legacy of quality and authenticity. With a branch in Chidambaram since 2014, Sri Valli Vilas continues to attract customers from far and wide, upholding its reputation for exceptional craftsmanship and service.

Under the current management of Mr. Balu, Mr. Srinivasan, Mr. Ramesh, and Mr. Aathma Vallinathan, Sri Valli Vilas remains committed to upholding its trade secrets passed down by ancestors. The focus on quality, ethical practices, and customer satisfaction has solidified its position as a trusted jeweler in the region.