Spotify.me is an offshoot of the popular website Spotify, one designed to encourage brands to advertise on Spotify. The idea is straightforward: Spotify possesses a vast amount of data relating to the tastes of music customers, and with Spotify.me, brands can make use of that data to maximise advertising reach. Regular users, too, will be able to use Spotify.me, if only for a bit of fun. The site presents them with graphs and data on how their history with Spotify reflects their tastes, which may be interesting and amusing for them.