Social Roller is a Chrome extension developed by Joel Dare that allows users to automate the process of liking posts on Instagram. Designed to be used sparingly, this free add-on and tool can be a helpful tool for those looking to increase engagement on their Instagram account.

With Social Roller, users can simply click the "like" button on an Instagram post, and the extension will automatically wait a few seconds before clicking the next button and repeating the process. This allows users to leave the tab open with Social Roller running in the background while they work on other tasks.

To prevent any potential issues with Instagram, the extension is designed to mimic the behavior of a normal user. It automatically stops after liking 50 posts, and this limit can be configured to suit individual preferences.

It is important to note that users should exercise caution when using Social Roller, as excessive use may result in Instagram blocking the user from liking content on their site. This add-on was previously known as Like Roller.