Social Media Skills is an MCP server tool by Blacktwist, built with Shell, designed to enhance social media content strategy, creation, and analysis. It integrates with the BlackTwist MCP server, which connects to platforms like Threads and Bluesky for post management. This free tool extends AI assistants' capabilities, allowing them to manage social media tasks. It is installed via the "npx skills" command or by direct download of skill zip files. Social Media Skills is tailored for creators and small companies aiming to optimize their presence on text-first social platforms.

What does Social Media Skills connect to?

Social Media Skills connects directly to the BlackTwist MCP server, categorized as a Social Media platform server. This server acts as a crucial bridge, integrating with social media platforms such as Threads and Bluesky for post management and analytics. MCP, or Model Context Protocol, is an open standard for AI assistants to connect to external tools. The BlackTwist MCP server's connector URL is "https://blacktwist.app/api/mcp", with streamable HTTP as its transport protocol, ensuring broad client compatibility.

Core features and tools

The tool exposes several callable skills, organized into distinct categories. For Content Strategy, it offers content-strategy-sms, content-calendar-sms, and platform-strategy-sms. Creation capabilities include post-writer-sms, thread-writer-sms, carousel-writer-sms, caption-writer-sms, content-repurposer-sms, and hook-writer-sms. For Analysis, it provides performance-analyzer-sms, audience-growth-tracker-sms, content-pattern-analyzer-sms, and optimization-advisor-sms. Additionally, social-media-context-sms is mentioned as a related skill.

Who is it for?

Social Media Skills and the BlackTwist MCP server are designed for creators and small companies. The focus is on those managing social media content strategy, creation, and analysis, especially on text-first platforms like Threads and Bluesky. It assists users with drafting posts, scheduling content, generating analytics, and optimizing posting schedules. This is ideal for entities seeking to enhance their social media operations through AI-assisted workflows. Skip this if your primary social media platforms are not text-first or if you do not manage content for Threads and Bluesky.

How to get started

Access is granted through a standard OAuth authorization flow for compatible clients or by generating an API key from the BlackTwist dashboard and passing it as a Bearer token to the AI tool, along with the server URL. The BlackTwist MCP server communicates using streamable HTTP as its transport protocol.

Use cases

• Content Operations: Drafting, scheduling, and reviewing a week's worth of social media posts from a single AI conversation, including turning ideas into threads and scheduling them.
• Performance Reporting: Generating weekly or monthly analytics recaps on demand, and asking for engagement stats, follower growth, and personalized posting tips in natural language.
• Schedule Optimization: Asking the AI assistant to suggest optimal posting times based on engagement data and rearranging scheduled content with simple commands.

Social Media Skills offers a specialized set of AI-driven tools for managing social media content on text-first platforms. Its integration with the BlackTwist MCP server allows for varied content strategy, creation, and analysis tasks. The program supports both OAuth and API key authentication methods across a range of AI clients. It caters to creators and small companies aiming to enhance their social media presence. Try generating a weekly analytics recap using the performance-analyzer-sms skill.