The best way to describe this game is 'Sneaker Tycoon'. The gameplay is very similar to what you're used to with tycoon games. There is a story and a quest to complete. You get to choose from a wide variety of different sneakers. Each one has its own characteristics and prices. Some are better and more popular than others. Once you've chosen your favorite shoe, you can start upgrading it. The upgrades are divided into two categories: Addons and Upgrades. Addons is where you will find things like New Laces or Shoe Brush. These things automatically generate money. You can spend this money on new shoes, new laces, or new shoes. The Upgrades section is where you will find the upgrades. These are things that will improve your clicking rate and the amount of money you generate per click.