SML SITARE is a loyalty program for retail stores in Malaysia. Retail stores that are a part of the SML SITARE program can give discounts and other benefits to their customers, such as special prices, free gifts, and other exclusive promotions.

Through this program, SML Isuzu aims to create an environment where loyalty is a norm, so that the customers will feel it is normal to receive benefits for their loyalty.

As a reward, the customers can enjoy various coupons and special promotions on products that they have purchased from the participating stores. The more they purchase, the more they can enjoy the benefits.