SM Global Shop, also known as Urban Coconut, is the official fashion merchandise store for SM Entertainment, the powerhouse behind sensational K-pop groups like EXO, Super Junior, Girls' Generation, Red Velvet, NCT, NCT127, SHINee, TVXQ!, f(x), and more. This iPhone app provides fans with a convenient platform to purchase authentic K-pop apparel and accessories.

With SM Global Shop, fans can support their favorite SM Entertainment artists by purchasing merchandise, as a majority of the sales directly contribute to the artists' music production. In fact, all album sales made through SM Global Shop officially count towards the Billboard Charts (US orders only) and Gaon Charts (both international and US orders).

What sets SM Global Shop apart is its partnership with SM Entertainment, the leading force in the Korean Wave. This collaboration allows the app to offer a wide range of K-pop fashion items, spreading Korean culture and artists globally. Whether you're a die-hard fan or simply want to explore the world of K-pop fashion, SM Global Shop is the go-to destination for all your authentic K-pop merchandise needs.