They’re messy because of the lead lifecycle. In the beginning, a new lead forms and is being collected. At some point, it goes cold. Then, you can no longer get a response from that lead. Then, it goes hot again.

You need to know when each lead is collected. You can do this with Slide. If you’re collecting leads via Instagram, all you have to do is install Slide and connect it to your Instagram account. You can sync data easily. Once connected, you can view your list of leads and track each one as you move them between lifecycle stages.

The data is all stored in your Airtable instance. That way, you can see your data in your own environment. You can access it on any device and sync them up.