It is a free application for farmers to access agriculture-related information. The application provides a comprehensive source of information on agriculture, such as farming techniques, pest management, and market access. It also provides access to other useful resources, such as weather forecasts and irrigation schedules.

The source of information in this application is the Sipindo program, an initiative by PT. East West Seed Indonesia (EWINDO). It is a program that aims to become the most influential seed company in Indonesia. The company was founded in 2013 in the city of Surabaya. 

In addition, it is an important element of the SMARTseeds Program, which is a government-backed program that aims to improve the livelihoods of farmers in Indonesia. This program is funded by the Netherlands Space Office (NSO) and is one of the 17 projects worldwide.