SideBet is a lifestyle application designed for sports enthusiasts to document sportsbook and custom bet details in user profiles. It offers a platform to record wins, losses, and pushes without any house edge, vig, or juice. Through SideBet, users can create sportsbook bets by selecting leagues, games, lines, and opponents from their contacts. Additionally, they can create custom bets for various contests, setting rules and wagers against friends.

SideBet serves as a hub for competitive individuals, transforming everyday activities into thrilling entertainment. It covers a wide range of sports including NFL, NBA, MLB, NHL, NCAA Football, and NCAA Basketball, among others. Notably, SideBet emphasizes that it is not associated with major sports organizations, does not facilitate actual gambling, and operates as a US-based company headquartered in St. Louis, MO.