ShurePlus PLAY is a free multimedia application developed by Shure Incorporated for Android. It is designed to allow users to customize and update Shure wireless products, as well as play high-resolution audio files with advanced parametric EQ and support for numerous audio file types. ShurePlus PLAY has a user-friendly interface, which makes it easy to use and navigate.

One of the main features of ShurePlus PLAY is its customizable controls for Shure wireless products. Users can choose button functionality, select prompts & tones, and more. The app also has a customizable EQ with presets, which users can modify to interact with their surroundings. Additionally, the app has a block-out-the-noise feature with adjustable active noise cancellation. ShurePlus PLAY supports standard and high-resolution audio files, and users can import and play their music files. The app also has a sortable and searchable music library, and users can create custom playlists.

Overall, ShurePlus PLAY is a great app for those who own Shure wireless products and want to personalize their listening experience. The app is easy to use, has a wide range of features, and supports numerous audio file types. However, it is important to note that ANC, button customization, and hardware EQ are available on select products.