蔬福生活, developed by MERIT TIMES CO. LTD, aims to promote environmental and vegetarian concepts in the Greater China region. Emphasizing vegetarianism, health, wellness, and a green-friendly Earth, it seeks to achieve a balance of body, mind, and spirit. The platform advocates for energy conservation, carbon reduction, and the protection of the planet and personal well-being through the "Healthy Vegetarianism" green-friendly environmental concept.

蔬福生活 recommends vegetarian restaurants, stores, and farms nationwide, fostering a community where food enthusiasts can exchange, share, and communicate their dining experiences. By introducing favorite dishes, environments, and pleasures, it encourages more viewers to embrace a vegetarian lifestyle, whether through one daily vegetarian meal, several vegetarian days a week, or a complete shift to vegetarianism, promoting a balanced mind and body and establishing vegetarianism as a fashionable trend.